We’re Stellar & Rose, a mother-and-daughter studio combining senior marketing strategy with hands-on creative work for founder-led businesses.
We work out what’s standing between you and the right customers, then help put it right, from positioning and websites to campaigns and ongoing marketing leadership.
It usually shows up as one of these. Pick the one that sounds familiar and we’ll show you what tends to sit behind it.
The inbox is politely quiet.
Once you’ve explained it, people usually get it. The trouble is how often you have to.
Plenty of activity. Rather less to show for it.
It’s become too important to squeeze into the odd evening, but you’re not ready for a full-time marketing director.
Something big is in the diary and the story needs to be ready first.
Not sure which one it is? That’s usually a sign it’s more than one.
Let’s work it out↗ (book a 20-minute fit call, opens in a new tab)Good marketing starts with knowing what needs doing. Then someone has to do it.
We do both. The people who shape the strategy stay involved in bringing it to life, from the first decision to the final detail.
A clear account of what you do, who it’s for and why it matters, written for customers to understand and your team to use.
Logos, visual identities and the brand assets that go with them, whether you’re starting afresh or refining what you already have.
Page structure, copy, design and the finished build, all planned around the questions your customers actually ask.
Pitch decks, launch announcements and supporting materials that tell a coherent story to investors, customers or new audiences.
Campaign strategy, creative concepts and the assets that bring an idea to life across the channels that matter.
Articles, social posts, video and email that sound like you on a good day and each have a clear job to do.
You can bring us in for a single, clearly scoped project or for something broader and ongoing.
Explore our engagements →An awards programme and a venture studio, with not much in common except this: before we made anything, we had to agree what success would look like.
01 Campaign strategy and organic growth
The Inspirational Business Women in STEM & Construction awards were heading for the House of Lords, with thirteen nominations on the list.
Getting noticed was never the whole point. More women needed to put themselves forward. We focused on what would encourage them to enter, then built the messaging, content and nomination campaign around it. The campaign ran entirely without paid advertising.
13 to 65 13 → 65
nominations over the four weeks of the campaign
They asked us back. By the time the awards reached the House of Lords, Vanya had a seat on the judging panel. In October 2025 we designed the stage visuals, video and conference materials for their first Entrepreneurship Conference in Bishopsgate.
Read the case study about Women in STEM & Construction
02 Positioning, campaigns and communications
Tesla Venture Studio brings growing companies from around the world together with the investors and partners who can help them scale. Its founder, Katarina Galić, is usually several moves ahead, so a lot of our job is deciding what needs saying now.
We’ve worked with the team since late 2024, shaping the story, positioning and communications behind a range of its initiatives.
For Soonicorn Showcase 2026, we built the campaign around a question that gets straight to the challenge facing the companies in the room: what stands between a growth company and US$1B? That question now runs through the website, the founder and investor communications and the event creative.
Read the case study about Tesla Venture StudioThey understood the business quickly, challenged our assumptions and gave us a direction we could actually execute. That is why we trust Stellar & Rose and continue to work with them.
Three steps, always in this order. Most marketing starts at step three, which is rather why so much of it disappears without trace.
We start with your numbers, your customers and your team. Mostly, we listen. The problem on the brief is rarely the one actually getting in the way.
You leave with
A plain, written account of what’s really going on and why.
Not everything is a marketing problem. Sometimes it’s pricing, product or people. When it is, we’ll say so. We’re honest about where your time and budget will make a difference and where they won’t.
You leave with
A short, ranked plan: what to do, what to stop and what to leave well alone.
Then we make what the plan calls for: the positioning, website, campaign, copy, content or whatever else earns its place. The people you meet are the people doing the thinking and the making.
You leave with
Work that is clear, distinctive and built to do the job we agreed it needed to do.
Tell us what’s going on and we’ll tell you where we’d begin. No email address required and no sales call lurking at the end.
Four weeks to work out what’s really getting in the way, what to do about it and what to stop doing.
It starts with
A 20-minute fit call.
You leave with
A plain account of what’s going on and a short, ranked plan you can act on.
You get clear on what you sell, who it’s for and why they should choose you. Then we put it into words your customers actually understand.
It starts with
A 20-minute fit call, then a written scope.
You leave with
Positioning and messaging you can use on your website, in sales conversations and across your marketing.
Senior marketing lead thinking and doing, month by month, without adding a full-time hire to your payroll.
It starts with
Usually a Marketing Reset, so we both know what we’re steering.
You leave with
A marketing lead in all but payroll.
Something big is in the diary. You need one clear story, told the same way in every deck, page and conversation.
It starts with
A conversation about your date and what has to be ready by then.
You leave with
A story that holds together under questioning, plus the materials to tell it.
Marketing feels busy but isn’t working
Usually there’s no agreed priority, so everything gets done a little and nothing gets done properly.
Read more about thisNot enough enquiries
Usually the right people can’t quite tell what you do or why they should choose you over someone else.
Read more about thisMessaging isn’t landing
Usually the message describes you from the inside. Customers need it from their side of the table.
Read more about thisYou need senior marketing thinking, but not another full-time hire
Usually your business has outgrown ad hoc marketing but isn’t ready for a full-time marketing director yet.
Read more about thisA launch or raise is coming
Usually the story hasn’t been pinned down, so every deck and page tells a slightly different one.
Read more about thisStellar & Rose is a mother-and-daughter strategy and creative studio.
You get two generations of experience, instinct and perspective at the same table. Ideas get questioned, challenged and sharpened before they get anywhere near your customers.
Strategy, digital & the big picture
Vanya brings senior marketing strategy, digital expertise, technology and an almost unreasonable fondness for getting to the bottom of things.
Her background spans marketing, education, technology, startups and digital transformation, with a particular talent for turning complicated problems into a direction people can actually use.
Story, language & the human bit
Masha brings the words, the storytelling instinct and the cultural eye.
With a background in English Literature and a sharp feel for how brands sound in the real world, she makes sure strategy doesn’t stay trapped in strategy language and that what a business says still sounds like something a human might actually say.
Strategy gets challenged by story. Story gets challenged by strategy. The work is better for it.
A 20-minute fit call is usually enough to tell whether we can help. If we can’t, we’ll say so and point you somewhere better.