You know what you’ve built. Do your customers see it the same way?

We’re Stellar & Rose, a mother-and-daughter studio combining senior marketing strategy with hands-on creative work for founder-led businesses.

We work out what’s standing between you and the right customers, then help put it right, from positioning and websites to campaigns and ongoing marketing leadership.

What we make

Good marketing starts with knowing what needs doing. Then someone has to do it.

We do both. The people who shape the strategy stay involved in bringing it to life, from the first decision to the final detail.

  • Positioning and messaging

    A clear account of what you do, who it’s for and why it matters, written for customers to understand and your team to use.

  • Brand identity

    Logos, visual identities and the brand assets that go with them, whether you’re starting afresh or refining what you already have.

  • Websites

    Page structure, copy, design and the finished build, all planned around the questions your customers actually ask.

  • Launch and pitch materials

    Pitch decks, launch announcements and supporting materials that tell a coherent story to investors, customers or new audiences.

  • Campaigns

    Campaign strategy, creative concepts and the assets that bring an idea to life across the channels that matter.

  • Content and social

    Articles, social posts, video and email that sound like you on a good day and each have a clear job to do.

You can bring us in for a single, clearly scoped project or for something broader and ongoing.

Explore our engagements 

The work behind the work.

An awards programme and a venture studio, with not much in common except this: before we made anything, we had to agree what success would look like.

Purple conference welcome graphic with the IBWISC logo, alongside photographs of women at the awards.
The welcome graphic we designed for the IBWISC Entrepreneurship Conference, Bishopsgate, October 2025.

01 Campaign strategy and organic growth

Women in STEM & Construction

The Inspirational Business Women in STEM & Construction awards were heading for the House of Lords, with thirteen nominations on the list.

Getting noticed was never the whole point. More women needed to put themselves forward. We focused on what would encourage them to enter, then built the messaging, content and nomination campaign around it. The campaign ran entirely without paid advertising.

13 to 65

nominations over the four weeks of the campaign

They asked us back. By the time the awards reached the House of Lords, Vanya had a seat on the judging panel. In October 2025 we designed the stage visuals, video and conference materials for their first Entrepreneurship Conference in Bishopsgate.

Read the case study about Women in STEM & Construction
Graphic asking "What stands between you and US$1B?" over a night-time view of Europe from space.
Campaign creative for Soonicorn Showcase 2026.

02 Positioning, campaigns and communications

Tesla Venture Studio

Tesla Venture Studio brings growing companies from around the world together with the investors and partners who can help them scale. Its founder, Katarina Galić, is usually several moves ahead, so a lot of our job is deciding what needs saying now.

We’ve worked with the team since late 2024, shaping the story, positioning and communications behind a range of its initiatives.

For Soonicorn Showcase 2026, we built the campaign around a question that gets straight to the challenge facing the companies in the room: what stands between a growth company and US$1B? That question now runs through the website, the founder and investor communications and the event creative.

Read the case study about Tesla Venture Studio

They understood the business quickly, challenged our assumptions and gave us a direction we could actually execute. That is why we trust Stellar & Rose and continue to work with them.

Katarina Galić, Founder, Tesla Venture Studio

Fewer things, done properly.

Three steps, always in this order. Most marketing starts at step three, which is rather why so much of it disappears without trace.

  1. 01 Understand
  2. 02 Decide
  3. 03 Make
  1. Understand what needs to change

    We start with your numbers, your customers and your team. Mostly, we listen. The problem on the brief is rarely the one actually getting in the way.

    You leave with

    A plain, written account of what’s really going on and why.

    This is where The Marketing Reset begins
  2. Decide what will make the biggest difference

    Not everything is a marketing problem. Sometimes it’s pricing, product or people. When it is, we’ll say so. We’re honest about where your time and budget will make a difference and where they won’t.

    You leave with

    A short, ranked plan: what to do, what to stop and what to leave well alone.

    What we don’t do
  3. Make the work

    Then we make what the plan calls for: the positioning, website, campaign, copy, content or whatever else earns its place. The people you meet are the people doing the thinking and the making.

    You leave with

    Work that is clear, distinctive and built to do the job we agreed it needed to do.

Three questions. One sensible place to start.

Tell us what’s going on and we’ll tell you where we’d begin. No email address required and no sales call lurking at the end.

Where you might start

The Marketing Reset

Four weeks to work out what’s really getting in the way, what to do about it and what to stop doing.

It starts with

A 20-minute fit call.

You leave with

A plain account of what’s going on and a short, ranked plan you can act on.

See how the Marketing Reset works

Positioning and messaging

You get clear on what you sell, who it’s for and why they should choose you. Then we put it into words your customers actually understand.

It starts with

A 20-minute fit call, then a written scope.

You leave with

Positioning and messaging you can use on your website, in sales conversations and across your marketing.

See how Positioning and messaging works

Fractional CMO team

Senior marketing lead thinking and doing, month by month, without adding a full-time hire to your payroll.

It starts with

Usually a Marketing Reset, so we both know what we’re steering.

You leave with

A marketing lead in all but payroll.

See how the Fractional CMO team works

Launch and raise

Something big is in the diary. You need one clear story, told the same way in every deck, page and conversation.

It starts with

A conversation about your date and what has to be ready by then.

You leave with

A story that holds together under questioning, plus the materials to tell it.

See how Launch and raise works

What’s usually behind it

  • Marketing feels busy but isn’t working

    Usually there’s no agreed priority, so everything gets done a little and nothing gets done properly.

    Read more about this
  • Not enough enquiries

    Usually the right people can’t quite tell what you do or why they should choose you over someone else.

    Read more about this
  • Messaging isn’t landing

    Usually the message describes you from the inside. Customers need it from their side of the table.

    Read more about this
  • You need senior marketing thinking, but not another full-time hire

    Usually your business has outgrown ad hoc marketing but isn’t ready for a full-time marketing director yet.

    Read more about this
  • A launch or raise is coming

    Usually the story hasn’t been pinned down, so every deck and page tells a slightly different one.

    Read more about this

Two generations. One rather useful combination.

Stellar & Rose is a mother-and-daughter strategy and creative studio.

You get two generations of experience, instinct and perspective at the same table. Ideas get questioned, challenged and sharpened before they get anywhere near your customers.

Vanya, co-founder of Stellar and Rose

Vanya

Strategy, digital & the big picture

Vanya brings senior marketing strategy, digital expertise, technology and an almost unreasonable fondness for getting to the bottom of things.

Her background spans marketing, education, technology, startups and digital transformation, with a particular talent for turning complicated problems into a direction people can actually use.

Masha, co-founder of Stellar and Rose

Masha

Story, language & the human bit

Masha brings the words, the storytelling instinct and the cultural eye.

With a background in English Literature and a sharp feel for how brands sound in the real world, she makes sure strategy doesn’t stay trapped in strategy language and that what a business says still sounds like something a human might actually say.

Strategy gets challenged by story. Story gets challenged by strategy. The work is better for it.

Let’s work out what will make the biggest difference.

A 20-minute fit call is usually enough to tell whether we can help. If we can’t, we’ll say so and point you somewhere better.