Marketing thinking, written down.

Short, useful pieces on positioning, messaging and getting marketing to actually work. Written by the two people you'd be working with and occasionally a little opinionated.

Dear Meta, it’s my budget. Can I please make the decisions?

Illustration of a blonde woman at her laptop facing a labyrinth of Meta advertising settings, with a perfect score of 100, inactive ads and a book titled Meta Counselling on her desk.

One supposedly simple Instagram campaign and the increasingly complicated business of spending your own advertising budget.

I wanted to run an Instagram ad.

A defined audience, a modest budget and a piece of creative already designed and ready to Read more

On the curious business of being busy

Abstract editorial illustration in Stellar & Rose’s burgundy, cream and gold palette. Floating social media icons, content cards, charts and notifications overlap in a swirling composition, representing the constant activity, information overload and competing demands of modern marketing.
Somewhere between the content calendars, performance reports and endless attempts to keep social media algorithms happy, I wonder whether we've occasionally forgotten what marketing was supposed to achieve in the first place. Read more

What a baby monkey and an IKEA toy teach us about agile marketing

Close-up of baby macaque Punchi cuddling a plush orangutan toy for comfort.

The digital world does not exist separately from the real one. It reflects and amplifies it and like real life, it is wildly, beautifully unpredictable.

No content Read more

Interview with Vanya

Microphone on burgundy background

Our co-founder, Vanya Milovanović, sat down with the WIDD Network to talk about building Stellar & Rose, embracing creativity and what it means to lead with Read more

Stellar & Rose at the House of Lords

Stellar and Rose at the Hpuse of Lords
The energy in the room was electric. Smiles, laughter, meaningful conversations and admiration for each other’s achievements filled the space. Read more

How to stand out in 2025

Chameleon and parrot
What’s your bigger story? What emotional connection are you creating? Read more

Year of the Snake: Wisdom, strategy and transformation

The Year of The Snake
All these qualities define the inspirational women shaping the future Read more

A marketer’s Odyssey into the future of content

Robot and human hands
Every story begins with a call to adventure and this one starts here... Read more