The Marketing Reset is a four-week strategic marketing intensive for founder-led businesses with plenty of marketing activity but not enough clarity. We work out what’s actually getting in the way and give you a clear, prioritised plan for what to do next.
Production used to be the slow bit. It isn’t any more.
A website can appear in an afternoon. A month’s worth of posts before lunch. Another campaign, another email, another version. All before anyone has asked whether any of it is needed.
The hard questions now come first.
Making got quicker. Deciding what’s worth making didn’t.
The Reset follows the same three steps as all our work: understand, decide, make. It just gives the first two the time they rarely get.
Week one
We start by listening to you, your team and your customers. Then we check what the numbers say. Quite often, the thing you came in worried about turns out to be a symptom.
You leave with
The real problem, named and written down.
Weeks two and three
This is the part most marketing skips. We settle who you’re really for, what makes you worth choosing and what you should be saying, then put everything else in order.
You leave with
Core messaging anyone on your team can pick up and use.
Week four
The last week turns the thinking into something you can use straight away. After that, it’s your call: run it with your own team, take it to another partner or ask us to stay and make the rest with you.
You leave with
A ninety-day roadmap and the first month’s assets, ready to go.
By the end of week four, decisions take minutes rather than meetings, because the thinking has already been done.
Week one
A full audit of the brand and the marketing as it stands, including how the website and the customer journey actually behave rather than how they were meant to. Honest findings, no diplomacy tax.
Includes
Week two
A working session with you, not a presentation at you. We test the findings against what you know, agree who matters most and spot where the messaging has drifted from the truth.
Includes
Week three
We put the messaging into words that sound like you on a good day, then take a straight look at where AI saves you time and where it quietly costs you credibility.
Includes
Week four
A practical ninety-day roadmap with owners and an order of play, plus ready-to-use assets so the first month gets going without waiting for someone’s spare afternoon.
Includes
Four weeks is deliberate.
Long enough to think properly, short enough that nothing goes stale.
Five places a month. Bookings open.
Eight things you can say out loud, to anyone, without hedging.
None of this goes in a drawer. It comes to every meeting from now on.
Women in STEM & Construction
Campaign strategy and organic growth
An awards programme heading for the House of Lords, with thirteen nominees on the list. It ran in the same order as the Reset: we worked out what needed to happen before anyone decided what to post, then built the messaging, content and communications around it. Entirely organic.
“They understood the business quickly, challenged our assumptions and gave us a direction we could actually execute.”
Katarina Galic, Founder, Tesla Venture Studio
Start with what you’re noticing instead. Five familiar symptoms, from busy marketing that isn’t working to a launch or raise on the way. Each one comes with what usually sits underneath it.
The Reset is one way in. We work with founder-led businesses in a few other ways too, each one built around a problem rather than a menu of services.
You’ve got the business. You’ve got the ideas. You may even have more marketing tools than you know what to do with.
What you need now is a clear view of what matters and a plan for what happens next.
The Marketing Reset
A four-week strategic marketing intensive
Five places a month. Bookings open.
We’ll agree a start date together once we’re both sure it’s the right fit.
Book a 20-minute fit call (opens in a new window)
No hard sell. Just twenty minutes on where your marketing is now, where you want it to go and whether the Reset is the right way to get there.
